SWOT Analysis of the Habari App

PublishedDecember 27, 2022

•1 min read•View as Markdown

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Matthew Hans-Bello

I am a Product Manager with Design and Development Skills. Name the app and I'll do the teardown.

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Product Teardown Club

19 posts

We are Product Managers who desire the growth of products and their acceptance by users while retaining the company vision.

Habari App was the first mobile platform in Nigeria created by a financial institution that focuses on enabling people’s needs and lifestyles rather than providing a limited bouquet or regular banking products.

It was a one-stop shop for everything lifestyle, chatting, payment and fun.

The application, which is now retired, had a great run. Here are a few things to note about the application.

STRENGTH:

· Is a one in all app, combining Shop, Games, Music, and Videos

WEAKNESS:

· Due to its expressive nature and its multiple features, it is hard to really niche the application to a particular subject.

· Each feature has multiple competitors.

· The app might not be used to its total capacity by most of its users.

· It has a web-like loading feel which isn’t an attractive experience.

· It doesn’t have a great marketing presence.

OPPORTUNITY:

· It has the ability to be a go-to product for everyday activities.

· Breaking features into multiple applications could further help in promoting the application.

· Credit purchase is an option that can be explored (with interest).

THREAT:

· Will attract multiple competitors’ attacks

It has the capability of dying out within a few periods of years

#swot #product-management

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